LinkedIn is the world's largest professional online network and presents an enormous opportunity to build an online brand for career connection and success. This workshop will guide participants to create individual LinkedIn profiles that will help them clearly articulate their skills and experience in the guidance and counselling space. We will cover building an effective network and how to develop content that will help them create opportunities for themselves and their schools via engagement, partnerships and collaboration. We will discuss how positioning yourself as a thought leader can enhance brand visibility and credibility both individually and for your school, organisation and industry.

 

The 'Optimising Your LinkedIn Workshop' will cover the following - 

* Developing an informative headline and summary
* Advice on exactly what to include in which sections and how to best articulate value
* How to start researching, engaging, and connecting with industry peers, community and potential partners and collaborators
* Identifying the types of content relevant for you and your audience
* How to create dynamic content that is interesting and valuable for your connections
* How to engage and connect with industry professionals to build your professional network
* Discuss content ideas involving industry news and trends, service offerings, and what makes you and your organisation unique
* Learn how to use your own narrative to tell the story of a personal and school/organisational vision, strategy or innovative ways of working
* Develop content ideas based on experience, beliefs, ideas and causes you support, and other areas of interest to build an all-round profile